Live Like a Local in Japan: Stay in a Renovated Kominka at “NOIE”

Looking for something more meaningful than a quick sightseeing trip? In the coastal town of Kushimoto, Wakayama, NOIE invites you to stay like a local in a renovated kominka—a traditional Japanese home with over 100 years of history. Located at the southernmost tip of Japan’s main island, Kushimoto is a peaceful port town where coral reefs stretch out into the sea and the UNESCO-listed Kumano Kodo pilgrimage trails wind through the nearby mountains. It’s a place where the culture and nature of old Japan are still deeply rooted. NOIE’s homes are tucked into different neighborhoods around town, each with its own charm. Pick the one that fits your style and enjoy a slower, more personal kind of travel. Start your morning shopping for local ingredients or enjoying fresh seafood at a neighborhood diner. Spend a slow afternoon in a hot spring, then take a peaceful stroll through the port town at sunset. It’s a quiet, everyday kind of luxury you won’t find on the usual tourist path—an authentic way to experience Japan.

Explore the Charm of Kushimoto—Home to the Kumano Kodo
Experience Life in Japan—Through a Stay in a Kominka
Our Top Pick: The Elegant “Sonobe 201”
Don’t Miss the Local Food Scene

Explore the Charm of Kushimoto—Home to the Kumano Kodo

Kushimoto is also known as a gateway to the UNESCO-listed Kumano Kodo pilgrimage trails—a place where Japan’s spiritual traditions remain. Just offshore, Japan’s northernmost coral reefs lie within a marine park where colorful tropical fish swim and diving is a popular activity. Nearby Shirahama is also known for its hot springs—a great spot to unwind and experience Japan’s traditional hot spring healing culture, known as tōji.

Experience Life in Japan—Through a Stay in a Kominka

NOIE offers a variety of unique kominka homes to match your travel style. Want something cozy and traditional? Prefer a home with a Goemon-style bath or a private jacuzzi? Each house has its own charm. Use your stay as a base to explore the area, chat with locals, and enjoy slow, intentional travel that feels more like living than visiting.

Our Top Pick: The Elegant “Sonobe 201”

For a more luxurious stay, check out Sonobe 201. This beautifully renovated kominka blends tatami flooring, a spacious living area with garden views, and a private jacuzzi bath. A perfect mix of tradition and comfort—ideal for couples or anyone seeking a peaceful escape.

Don’t Miss the Local Food Scene

With NOIE’s no-meals plan, you’re free to explore the town’s many dining spots. Being a port town, Kushimoto is known for fresh seafood like bonito, tuna, and spiny lobster. You’ll also find rare local fish caught only in nearby waters. Some plans include meals—like a Japanese breakfast with rice cooked in a clay pot or a full-course Italian dinner using local ingredients—so you can choose what suits you best.